When Swix was founded in 1946, waxing was hit or miss. Waxes were complex concoctions of outlandish ingredients that were thrown together with little guiding principal. But Børje Gabrielsson and Martin Matsbo had a plan: create a systematic system of testing and refining their designs to come up with mathematically optimal blends of petroleum based materials. It worked. Their name is synonymous with the very concept of cross country waxing, their outerwear is considered second to none, and their innovation in poles is evident in the number of CT1 Star and Swix Triac poles on the World Cup circuit. In short, when nothing but the best will do, skiers rely on Swix to give them the very best.
